We are still true to our notion that started it all: Every pet deserves the most appetizing and healthy nutrition. Making our food budget-friendly was very important to us, to make sure every pet owner could get their hands on it!
We never make anything we wouldn’t feed our own pets. This is the reason why we don’t use sugar & soy. Every single one of our products are held to the highest standards. We are proud to welcome you to our family.
You can have all the natural nutrition in the world, but it’s nothing if your pet won’t eat it.
We work very closely with marvelous vets and nutritionists to make delicious, quality recipes using wholesome ingredients. All our pet foods are produced according to a special recipe with carefully selected and prepared ingredients designed by experts, and then tested for flavor, palatability, and nutrients.
We emphasize high digestibility when we formulate our cat and dog food recipes. Only when pets can easily break down the food they’re eating, It's nutrients are successfully put to use in the body.
Our Premises
Established in 2015, Prochoice is one of the biggest Pet Food Brands in Turkey and an upcoming household name in the world, distributing to 27 countries worldwide. With an annual production capacity of 10,000 tons, we are proud to say that our facilities is the only wet food production facility in Turkey and one of the most modern and well equipped facilities in the world. Watch the video!
We use the most rigorous quality management and food safety systems in our production facility; metal detection and food analysis.
Our facility is equipped with a laboratory that guarantees us to produce the highest quality pet food, enabling us to examine all raw materials we use and finished products.
Our nutritionists develop your products in accordance with the "Good Food Principle"; for each new recipe they focus on:
